Here is my report on Google Analytics queries with data and questions for heatExch.com which is one month old now.
Report on Google Analytics Queries – Data and Questions
To see a report like this image for your website, Go to your Google Analytics account. Click Reporting on the orange bar >Traffic Sources >Search Engine Optimization >Queries. Click the tabs in the table to sort the data in different orders. My table is sorted by Clicks. I moved #13 and #14 up to talk about them.
First of all, I’d like you experts to help me to analyze this. How reliable are these data? If this is the real picture, I’ll be very happy. My site is only a month old and I am not good at it. Follow the arrows from the big question mark. Google Webmaster Tools reported much lower numbers. I know Google WM Tools is more delayed, but not this much.
Now suppose these data are reliable. Here are my interpretations about the results. Again correct or guide me if you will.
Target and fire
You may miss the target but the accidental hits may just as good. From the very beginning I am targeting my site to “Heat Exchangers”. I got 150 impressions, 5 clicks at average position 290. I use “Heat Transfer” only to explain “Heat Exchangers”, but that phrase fetched 5,500 impressions, 90 clicks at average position 3.5. One know reason is that I had an image with alter tag “Heat Transfer” that shown well. Then, the clicks may be just went to Google Image search, not to my website (tell me in a Comment if you thinks so).
I remember Pat said “Security Guard Training” get about half of the traffic. That is a very good targeting. I enjoy the accident hits but don’t want to be a lousy shooter. Give me more tips on how to target better please.
Does Google Know What You Know?
Some of the queries are totally unexpected. Aerofin is a company and brand name that I am familiar with. I used some of their images and mentioned the name a few times. It got 5 clicks. Does Google know that I know Aerofin? Probably not. Knowing Aerofin helps me use it better in my webpage. That might be a reason.
Oh, there may be a problem. Looking at the data again… … Of the 317 clicks, on query got 90, another got 12, 41 queries got 5 click each. No query got 1 or 2 clicks. That does not look right. May be Google starts counting click with 5. What your click data look like?
The Ranks Change Are Changing
My first know query was “Heat Exchanger Animation” as reported here
Heat Exchanger Animation Ranked 1.0 on Google in 20 Days. That query is now at an average position of 38 with 5 clicks. I only see the image ranked on top of the first page. I have not seen the actual webpage snip shown with this keyword yet.
Is 100% CTR Believable?
Look #5 and #9. The CTR are 100%. Now I think the answer is NO. They are both form 5 divided by 5. As said above 5 might be the minimum number to count. I am not as excited as I was making the image. Probably I should not count the numbers until they moved about 5. However, I think I got some good questions here for you to talk about. Your comments would be helpful for newbie like myself. Thanks.
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